WholeHog Carves a Spicy Pumpkin Ale for Fall
Limited Release Brewmaster’s Series gets its first seasonal
FOR IMMEDIATE RELEASE
Contact: Julie Birrenkott 1-715-344-9310 ext. 114
STEVENS POINT, Wis. (September 1, 2009) – Whole Hog Pumpkin Ale, a bold, spicy beer for
autumn, is the first seasonal specialty beer in the Stevens Point Brewery’s Whole Hog Limited
Release Brewmaster’s Series.
Full-bodied and spicy, Whole Hog Pumpkin Ale is brewed with real pumpkin and pumpkin-pie
spices for a big, bold flavor perfect for Halloween parties, Thanksgiving celebrations or football
tailgates. Sold in four-packs of 12-ounce bottles starting September 1 in Point’s core Midwest
markets, Whole Hog Pumpkin Ale will be available only while supplies last.
A pumpkin ale was selected as the first Whole Hog seasonal brew because pumpkin beer is one of
the fastest-growing subcategories in the thriving craft-beer segment, according to Joe Martino,
Stevens Point Brewery Operating Partner.
“Pumpkin beers have been growing rapidly in popularity over the last two or three years. When it
comes to fall seasonal specialty beers, pumpkin beers are now a close second behind Oktoberfest
beers,” Martino said. “There are more than 200 different pumpkin beers brewed by American
breweries large and small. We would be out of our gourd not to go whole hog with the beer styles
craft-beer drinkers are demanding.”
Dark amber in color with an alcohol content of 7.5% by volume, Whole Hog Pumpkin Ale stands
out in the pumpkin-beer patch because, like its Whole Hog siblings Whole Hog Six-Hop India Pale
Ale and Whole Hog Imperial Pilsner, it is a “big beer” brewed in small batches to appeal to the
most discerning craft-beer aficionados.
“Whole Hog Pumpkin Ale is very full-bodied and very spicy, so it fits right in with the Whole Hog
Limited Release value proposition,” Martino said.
Brewing Whole Hog Pumpkin Ale
The flavor profile of many pumpkin beers emphasizes the pumpkin, but Whole Hog Pumpkin Ale is
all about the spices. Whole Hog Pumpkin Ale is brewed using real pumpkin along with Munich,
caramel and roasted malts, but it is the spices – cloves, nutmeg, cinnamon and a pinch of ginger –
that define its unique, robust character, according to Ken Carlson, Stevens Point Brewery Director
“Whole Hog Pumpkin Ale is a very bold beer,” Carlson explained. “The spices and malts
complement each other, and the roasted malt adds a hint of roasted character to the flavor. We add
just enough Perle hops to balance the sweetness of the malt and pumpkin.”
“All of these ingredients must blend together just right,” he continued. “I think pumpkin-beer fans
will agree that we did just that.”
Point’s handcrafted specialty beers
The Whole Hog Limited Release Brewmaster’s Series brews represent the epitome of the
brewmaster’s art and round out the Stevens Point Brewery’s specialty portfolio. In addition to
Whole Hog Pumpkin Ale, the Whole Hog beers includes Whole Hog Six-Hop India Pale Ale, an
India Pale Ale brewed with six varieties of hops from the Pacific Northwest, and Whole Hog
Imperial Pilsner, a hoppy, traditional German-style pilsner.
Point’s portfolio of handcrafted specialty beers also features four seasonal brands and six yearround
brands. The seasonal specialty lineup includes Point Oktoberfest, a Bavarian-style Märzen
beer for the fall; St. Benedict’s Winter Ale, a rich, dark Belgian abbey-style ale for winter; Point
Einbock, a Bavarian-style bock beer for spring; and Point Nude Beach Summer Wheat, a crisp,
refreshing wheat ale for the summer.
Whole Hog Pumpkin Ale Page 3
Point Special Lager, an American-style pilsner that won the gold medal in the American Premium
Lager category at the 2003 Great American Beer Festival, leads the year-round beers, which also
include Point Amber Classic, an American-style amber lager; Point Belgian White, a Belgian-style
wheat ale flavored with orange peel and coriander; Point Horizon Wheat, an unfiltered wheat ale;
Point Cascade Pale Ale, a hoppy American-style pale ale brewed with Cascade hops from the
Yakima Valley; and Point Burly Brown, an American-style brown ale introduced earlier this year.
The Stevens Point Brewery
Stevens Point Brewery, founded in 1857, is one of the oldest breweries in the United States.
Stevens Point Brewery uses only the highest-grade barley malts, specialty malts, grains and the
choicest hops to brew its handcrafted beers.
In addition to award-winning beers, Stevens Point Brewery produces gourmet sodas, including
Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point
Premium Vanilla Cream and Point Premium Black Cherry Cream Soda.
For more information about the Stevens Point Brewery, visit www.pointbeer.com or call (715) 344-
9310. Tours of the brewery are available, with schedules listed on the Web site.
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WholeHog Carves a Spicy Pumpkin Ale for Fall
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