As the photographer of the beer in question, I thought I should say how much I enjoyed it. When reading the bottle you may think it sounds a muddled or confused concept, but I can assure you if you like all the elements involved, you'll thoroughly enjoy this. I'd try and brew one myself but my skills aren't at this level!
Aroma: Slightly smoky roasty
Look (Appearance): Very dark and think looking, creamy head
Taste: Slightly smoky almost like a German Rauchbier with sweeter maple then slight chipotle aftertaste, every item could be picked out, but it was subtly balanced and integrated in a very clever way.
Mouthfeel: Rich, full bodied and very satisfying to drink.
Second Look (Overall Impression): I remember it fondly, not had any for serveral months but would jump at a chance to drink it again.